Candidate Information Pack (please read before applying)

This is a hybrid role for Northern Ireland employees (2-3 days per week in the office) and fully remote for elsewhere in the UK.

A waiting list may be compiled for similar future positions that may arise within the next 12 months. Connect with us to be notified of any future positions in the department you are interested in.

Background:

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.

DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.

Position Summary:

This position will require a senior growth marketer with significant experience in developing Account Based Marketing (ABM) and Demand Generation Strategies. This crucial role involves close collaboration with marketing, sales, product management, customer account teams and other commercial and product specialist departments across the organization, to develop and execute a robust growth marketing strategy, focused on driving quality engagement with high value client accounts and prospect uptake and interest.

As a strategic lead within the marketing function, the role holder will be responsible for setting strategic objectives aligned to the corporate growth ambition, sales plans and addressable market opportunity, implementing campaigns and measuring their impact on a quarterly and half yearly basis. Expertise in growth marketing will be vital in boosting Diaceutics market presence and accelerating the sales pipeline.

Duties and Responsibilities:

Collaboration in Account and Group Cohort Selection;

• Partner with Sales Operations and SME’s to support the selection of target accounts for ABM and target cohorts for acquisition strategies.
• Contribute market and client insights and marketing perspectives into the account selection process to ensure a cohesive strategy.

Personalized Campaign Strategy Development

• Develop and execute detailed, personalised marketing campaigns for each account, focusing on their unique needs and business challenges.
• Utilise an omni-channel approach, integrating content, digital, events, direct and hyper-personalised marketing tactics.

Sales and Marketing Alignment

• Work closely with sales and SME’s to align marketing efforts with sales targets and focus, ensuring a unified approach to target accounts and intent cohorts.
• Facilitate regular strategy sessions with sales, SME’s, customer success and marketing teams to ensure consistent messaging and objectives.

Development of Advanced Engagement Metrics

• Develop the marketing tech stack required to analyse engagement metrics across target accounts.
• Analyse insights to refine and optimise ongoing and future campaigns for maximum effectiveness.

Building and Strengthening Client Relationships

• Cultivate strong relationships with key stakeholders in high value accounts to build an understanding of their business needs and pain points.
• Deliver consistent value through personalised content and solutions. Positioning Diaceutics as the partner of choice.

Market, Competitor and Account Insight Collection

• Stay up-to-date on industry trends, market changes and specific developments within key accounts.
• Regularly gather and integrate insights into marketing strategies to ensure relevance and effectiveness.

Feedback Loop and Performance Reporting

• Establish a feedback loop with sales, SME’s delivery and target accounts to gather insights on campaign effectiveness.
• Report on campaign performance, engagement levels and ROI to stakeholders, using data to showcase success and inform future strategies.

Cross-functional Collaboration for Campaign Execution

• Coordinate with various functional teams, including content, creative, digital and events to ensure cohesive execution of ABM campaigns.
• Ensure that all campaign elements are on brand and aligned with the overall marketing strategy.

Customer Relationship Management

• Oversee the management of accurate databases for customers and prospects using company systems.
• Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual targets. Use strategies to build the database with key decision makers across each of our product areas.

Evaluation

• Prepare and deliver reports, outlining progress against marketing and corporate KPI’s.
• Adaption of plans based on market, company, customer insights and evaluation.

Key Attributes Required:

• People Skills: capability to work across multifunctional teams is sought, combined with an ability to drive growth, contribute to strategic improvement, and achieve business goals.
• Customer Service / External Impact: the successful candidate should have a strong awareness of customer relationship considerations. This individual should have the ability to communicate and build relationships with customers (internal and external stakeholders) and be willing to lead and participate in calls and events to drive successful achievement of targets.
• Decision-Making: as our client base continues to develop, setting an example, progressing methodologies and campaigns, maintaining consistency and simultaneously insisting on high quality standards will call for an authoritative yet strategic approach. Taking ownership and showing initiative while working within a focused team will be required. Strong listening skills and critical thinking are essential to interpret feedback from the customers and monitor the success of deployed strategies.
• Initiative and Independence: This individual should be goal orientated, resilient with a determined personality. Leadership of simultaneous campaigns & initiatives, with differing paths and timelines is likely. Internal and external scheduling, pipeline management, as well as planning for new target-lists, offerings and communication approaches will be required.

Knowledge and Specialist Skills:

1. Education – Bachelor’s Degree in a marketing, scientific or a commercial field (Masters Degree preferred). 
2. Experience
   1. 10 years’ experience within a sales and marketing role to include a minimum of 5 years demonstrated experience in demand generation and account-based marketing. Experience required in a B2B SaaS, software or B2B sector.
   2. Experience working in a healthcare, medical device, diagnostic or applicable pharma consulting background desirable.
   3. Minimum of 5 years’ management experience of a high performing team overseeing comprehensive growth marketing strategies.
   4. Strong analytical abilities to evaluate end to end customer experiences across multiple channels and customer touchpoints with demonstrated experience in digital, direct, and personalized marketing tactics.
   5. Proficiency in using CRM and marketing automation platforms (e.g. salesforce, HubSpot etc.)
   6. Proven track record in working to targets and activating teams to realize strategic goals with a solid background in using analytics to measure ROI and presenting findings to stakeholders.

Life at Diaceutics:

We are a multi-cultural, diverse team spanning 15 countries around the world. One thing we all have in common is that we are dedicated people who are passionate about patient outcomes. All of our employees work remotely or in a hybrid model and we collaborate together as a global community.

At Diaceutics, we live by our values, The Diaceutics EFFECT. Diaceutics community is Empowered to explore new ideas and paths, and to develop new solutions for our pharma clients and lab partners. By applying Foresight, innovative and entrepreneurial skills we can lead at the forefront of Precision Medicine. Fun is what makes life working at Diaceutics so special as it is the fuel of what we do, both internally and externally. Special care for Empathy allows us to create an open environment for working together, being listened to and understood, even when working remotely. Communication has a special place in Diaceutics, being key across all our interactions, where we assume positive intent which leads to widespread Trust across our community.

We hire smart, fun people who care about our mission and about each other. Some interesting points about us:

• Competitive salary (and attractive bonus scheme dependent on role)
• Training and development opportunities
• Remote / Virtual Working
• Flexible Working incl. Flex Day Programme
• Share Incentive Plan
• Increase of Annual Leave with tenure
• Pension
• Healthcare (including Vision and Dental) and Additional Benefits
• Life Insurance
• Group Income Protection
• Enhanced Maternity and Sick Pay Provisions
• Robust Performance Management Framework and Individual Development Plan
• Generous Staff Referral Scheme
• Dedication to positive working culture with regular health and wellbeing activities and annual company get together

We are an equal opportunities employer, and we welcome applications from all suitably qualified persons.

Please see link below to our Candidate Privacy Statement -

https://www.diaceutics.com/privacy-statement